As outlined by an FTC press release, the actual pair are now required to "clearly and conspicuously" disclose their very own relationships with anyone who have endorses their videos, or asks them to promote something or service. This is the very first time that the FTC has taken motion against social media influencers.
“Consumers need to know when social media influencers are being paid or have any additional materials connection to the brands backed in their posts, ” FTC Acting Chairman Maureen Ohlhausen said in a press release. “This action, the FTC’s initial against individual influencers, need to send a message that this sort of connections must be clearly unveiled so consumers can make well informed purchasing decisions. ”